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THE BRIEF 

 

MJ Trees was created for a local Arborist named Matthew. During our first meeting Matthew told me all about his company. He is a highly trained tree surgeon but also deals in garden maintenance. He wanted his branding to communicate both of these aspects. It's not just about the destruction of trees but also about helping to shape and nurture the way that nature grows and thrives.

For this job Matthew needed a range of materials produced and this required a versatile brand that could be applied across various platforms. He wanted recognisable workwear, vehicle mags, ppe, business cards and other business materials in order to become instantly recognisable and a step above the rest of the local competition.

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SKETCHWORK 

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INITIAL IDEAS

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LOGOMARK

LOGO PATTERN

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FINAL DESIGN

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