THE BRIEF 

 

West Wales Auto Services approached me with a request for a rebrand. The company were transitioning from a garage that serviced and repaired vehicles to focus purely on supplying part worn tires.

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The owners were tired of people turning up expecting services and repairs on their vehicles so their first step was changing the name to Carmarthen Part Worns. For the logo they wanted something instantly recognisable and straight to the point. We're a part worn tire supplier, make it about that. 

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